Spatial & 3D Visualization — New York

TadejaGolob

Senior 3D Visualization Specialist and Studio Lead. 10 years producing photorealistic spatial environments for architecture, brand activations, and interactive experiences.

10
Years
100+
Projects Completed
3D+
AI · VR · Motion
360°
Full Pipeline
Hero Render
Scroll
Showreel 2025
3D Visualization · Animation · VFX · Brand Environments
Watch on Vimeo
01

Selected Work

NARS Retail
Brand Environment · Retail
NARS Retail Environments
NARS Cosmetics — Asia Pacific
Marketing Interior
Visualization · Interior Rendering
Interior Rendering
Real Estate Marketing
Various Projects
Architecture · Infrastructure · Commercial
Various Projects
Architectural Render
Concept · Motion Design · Experiential
Brand Animation
Self-initiated
Orana Essentials
Product · Brand
Orana Essentials
Product Visualization
Animation · VFX
Architectural Animation
Grimshaw Architects
Masterplan
Architecture · Masterplan
Masterplan
Grimshaw Architects
Scenography
Scenography · Drama · Events
Spatial Design
Japelj Atelije
02

Interactive VR

Katella Commons
360° VR · Multi-floor · Web Platform · Marketing
Launch
Related Companies
Virtual Tour · Real Estate · Animation
Launch
Lonicera Partners
360° VR · Real Estate · Web Platform
Launch
03

AI & VFX

Architectural VFX · Physical Model

Canopy Structure —Public Plaza

VFX compositing and motion work applied to physical architectural model documentation — integrating CGI elements, people, and atmospheric effects into live footage to communicate spatial scale and public life within a large-scale canopy structure. Produced at Grimshaw Architects.

VFX Compositing After Effects Premiere Pro CGI Integration Grimshaw Architects
Architectural VFX · Physical Model VFX

Mixed-use Facade —Vertical Study

Slow vertical camera study of a mixed-use commercial building physical model with VFX compositing — revealing interior warmth and material quality through cinematic panning motion. CGI lighting and atmospheric effects integrated into live model footage for client presentation and marketing content. Produced at Grimshaw Architects.

VFX Compositing After Effects Premiere Pro CGI Integration Grimshaw Architects
Architectural VFX · Section Model · Grimshaw

E-Trees Transit Hub —Sectional Study

VFX-annotated rotating sectional model of a large-scale transit and research facility — combining live physical model footage with motion graphics, handwritten annotations, and CGI highlights to communicate complex programmatic layers. The model reveals an integrated section spanning solar E-tree canopy structures, high bay flexible laboratories, public promenade, servicing zone, and underground tunnel infrastructure. Produced at Grimshaw Architects for client presentation and public engagement.

VFX Compositing Motion Graphics After Effects Premiere Pro CGI Integration Grimshaw Architects
Experimental · AI-Directed Animation

Directing Generative
Cinema

An experimental short film produced by directing and curating AI video outputs across Runway, Sora, and Gemini Video — maintaining a consistent Pixar-influenced animated aesthetic through creative direction, clip curation, and motion editing in After Effects and Premiere. Demonstrates a professional pipeline bridging generative AI and traditional post-production.

Runway Sora Gemini Video After Effects Premiere Pro Sound Design
Watch on YouTube
04

Core Capabilities

01
3D Visualization
& Rendering
Photorealistic rendering of architectural and spatial environments. Specialist in lighting, material, and atmospheric quality for client presentations and marketing.
3DS MaxV-RayCoronaPhotoshop
02
Real-time & Interactive
Environments
Interactive VR tours, real-time walkthroughs, and web-deployed spatial experiences for real estate and brand environments. End-to-end from capture to delivery.
Unreal EngineVR / 360°Real-timeWeb Deploy
03
Animation, Motion
& VFX
Architectural animation, camera choreography, and CGI compositing for marketing and communications content including live-action VFX integration.
After EffectsPremiereVFX CompMotion
04
Brand Environment
Visualization
Translating brand identity into photorealistic spatial pre-vis for retail environments, pop-ups, and experiential activations. Clients include NARS and Dennis Gross/Sephora.
RetailActivationsPre-visBrand Spaces
05
AI-assisted
Production
Integrating AI video generation tools into professional motion pipelines — directing across Runway, Sora, and Gemini Video with post-production in After Effects and Premiere.
RunwaySoraGemini VideoGenerative AI
06
Studio Leadership
& Direction
Creative direction and studio management for teams of 5–6. Overseeing workflow, quality, and concurrent project delivery from brief to final output in fast-paced production environments.
Team LeadArt DirectionClient FacingProduction
05

Professional Experience

Red Leaf
2025 – Present
Studio Lead & Senior 3D Visualization Specialist · New York, NY
Led a studio delivering photorealistic 3D visualization, brand environment pre-visualization, and interactive VR experiences. Developed and deployed web-based VR property tours for major New York real estate clients. Produced spatial visualization for global beauty brand environments across retail and activation contexts.
NARSDennis Gross / Sephora Orana EssentialsKatella Commons Related CompaniesStreetEasy Lonicera Partners
Grimshaw
2016 – 2025
Head of Visualization, North America · New York, NY
Senior Architectural Visualiser · Grimshaw Architects
Nine years producing high-fidelity architectural visualization, animation, and VFX compositing for internationally recognized large-scale projects. Full pipeline from BIM and CAD interpretation through photorealistic rendering to motion content for marketing and public outreach. Key project: United Airlines Terminal, George Bush Intercontinental Airport, Houston, Brightline, California.
United Airlines Terminal — IAH Houston Large-scale Infrastructure Commercial & Mixed-use VFX Compositing
Atelije Japelj
2014 - 2015
Scenographic Designer Asistant — Live Events & Theatre
Collaborative work with professional scenographer designing physical spatial environments for live audience experience including musical theatre production and events. Early application of spatial design thinking to audience-centered, temporary experiential environments.
University
of Maribor
Slovenia
Master of Architecture · 2015
Bachelor of Architecture · 2013
Available for New Opportunities

Let's build something remarkable.

Emailtadejagolob@gmail.com LinkedInTadeja Golob ShowreelVimeo
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