Spatial & 3D Visualization — New York

TadejaGolob

Spatial visualization specialist at the intersection of architecture, brand experience, and AI-integrated production. 10 years transforming complex environments into compelling visual narratives — from large-scale infrastructure to retail activations, interactive VR, and generative AI workflows.

10
Years
100+
Projects Completed
3D
VR · Motion · Real-time
AI
Integrated Pipeline
Hero Render
Scroll
01

Selected Work

NARS Retail
Brand Environment · Retail
NARS Retail Build Environments
NARS Cosmetics — Asia Pacific
Marketing Interior
Visualization · Interior Rendering
Interior Rendering
Real Estate Marketing · Red Leaf NY / Grimhsaw Architects
Various Projects
Architecture · Infrastructure · Commercial
Various Projects
Architectural Render · Grimshaw Architects / Personal Projects
Play
Concept · Product Design · Experiential
Product Animation
Self-initiated
Orana Essentials
Product · Brand
Orana Essentials
Product Visualization
Play
Animation · VFX · Journey
Model Activation
Experiential design
Scenography
Theatre · Stage Design
Theatre
Japelj Atelje
Scenography
Scenography · Drama · Events
Experiential Design
Japelj Atelije
02

Interactive VR

Katella Commons
360° VR · Web Platform · Marketing · Copyright Red Leaf NY
Launch
Related Companies
Digital Twin · Real Estate · Animation · Copyright Red Leaf NY
Launch
Lonicera Partners
360° VR · Real Estate · Web Platform · Copyright Red Leaf NY
Launch
03

AI & VFX

Play
Architectural VFX · Physical Model

Canopy Structure —Public Plaza

VFX compositing and motion work applied to physical architectural model documentation — integrating CGI elements, people, and atmospheric effects into live footage to communicate spatial scale and public life within a large-scale canopy structure.

VFX Compositing After Effects Premiere Pro CGI Integration Grimshaw Architects
Play
Architectural VFX · Physical Model VFX

Mixed-use Facade —Vertical Study

Slow vertical camera study of a mixed-use commercial building physical model with VFX compositing — revealing interior warmth and material quality through cinematic panning motion. CGI lighting and atmospheric effects integrated into live model footage for client presentation and marketing content.

VFX Compositing After Effects Premiere Pro CGI Integration Grimshaw Architects
Play
Architectural VFX · Section Model · Grimshaw

Research & Transit Hub —Sectional Study

VFX-annotated rotating sectional model of a large-scale transit and research facility — combining live physical model footage with motion graphics, handwritten annotations, and CGI highlights to communicate complex programmatic layers. The model reveals an integrated section spanning solar E-tree canopy structures, high bay flexible laboratories, public promenade, servicing zone, and underground tunnel infrastructure. Produced for client's presentation and public engagement.

VFX Compositing Motion Graphics After Effects Premiere Pro CGI Integration Grimshaw Architects
Experimental · AI-Directed Animation

Directing Generative
Cinema

An experimental short film produced by directing and curating AI video outputs across Runway, Sora, and Gemini Video — maintaining a consistent Pixar-influenced animated aesthetic through creative direction, clip curation, and motion editing in After Effects and Premiere. Demonstrates a professional pipeline bridging generative AI and traditional post-production.

Runway Sora Gemini Video After Effects Premiere Pro Sound Design
Watch on YouTube
Showreel 2025
3D Visualization · Animation · VFX · Brand Environments
Watch on Vimeo
04

Core Capabilities

01
3D Visualization
& Rendering
Photorealistic rendering of architectural and spatial environments. Specialist in lighting, material, and atmospheric quality for client presentations and marketing.
3DS MaxV-RayCoronaPhotoshop
02
Real-time & Interactive
Environments
Interactive VR tours, real-time walkthroughs, and web-deployed spatial experiences for real estate and brand environments. End-to-end from capture to delivery.
Unreal EngineVR / 360°Real-timeWeb Deploy
03
Animation, Motion
& VFX
Architectural animation, camera choreography, and CGI compositing for marketing and communications content including live-action VFX integration.
After EffectsPremiereVFX CompMotion
04
Brand Environment
Visualization
Translating brand identity into photorealistic spatial pre-vis for retail environments, pop-ups, and experiential activations. Clients include NARS and Dennis Gross/Sephora.
RetailActivationsPre-visBrand Spaces
05
AI-assisted
Production
Integrating AI video generation tools into professional motion pipelines — directing across Runway, Sora, and Gemini Video with post-production in After Effects and Premiere.
RunwaySoraGemini VideoGenerative AI
06
Studio Leadership
& Direction
Creative direction and studio management for teams of 5–6. Overseeing workflow, quality, and concurrent project delivery from brief to final output in fast-paced production environments.
Team LeadArt DirectionClient FacingProduction
05

Professional Experience

Red Leaf NY
2025 – Present
Studio Lead & Senior 3D Visualization Specialist · New York, NY
Led a studio delivering photorealistic 3D visualization, brand environment pre-visualization, and interactive VR experiences. Developed and deployed web-based VR property tours for major New York real estate clients. Produced spatial visualization for global beauty brand environments across retail and activation contexts.
NARSDennis Gross / Sephora Katella Commons Related CompaniesStreetEasy Lonicera Partners
Grimshaw
2016 – 2025
Head of Visualization, North America · New York, NY
Senior Architectural Visualiser · Grimshaw Architects
Nine years producing high-fidelity architectural visualization, animation, and VFX compositing for internationally recognized large-scale projects. Full pipeline from BIM and CAD interpretation through photorealistic rendering to motion content for marketing and public outreach. Key project: United Airlines Terminal, George Bush Intercontinental Airport, Houston, Brightline, California.
United Airlines Terminal — IAH Houston Large-scale Infrastructure Commercial & Mixed-use VFX Compositing
Atelije Japelj
2014 - 2015
Scenographic Designer Asistant — Live Events & Theatre
Collaborative work with professional scenographer designing physical spatial environments for live audience experience including musical theatre production and events. Early application of spatial design thinking to audience-centered, temporary experiential environments.
University
of Maribor
Slovenia
Master of Architecture · 2015
Bachelor of Architecture · 2013
Available for New Opportunities

Let's build something remarkable.

Emailtadejagolob@gmail.com LinkedInTadeja Golob ShowreelVimeo
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